Kaloyan Batsikov's profile

HMI Synergy - Brand Identity & Marketing Concept

HMI's new generation professional laundry product range for industrial use in Public Laundries, Healthcare Establishments, Hotels, Restaurants, etc.
 
Six liquid detergents work together in a complete laundry system with significantly enhanced quality of laundering. The formulations of the products are designed specifically in a way that various combinations and concentrations to create a deep interaction between each other, a process of synergy* which boosts the final results.
 
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* Synergy is the working together of two things to produce a result greater than the sum of their individual effects, 2+2=5.
 
 
 
Visual Concept
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Interaction between six arrows in six colors, joining in a swirl. Each arrow represents the activity of one of the products, acting together and creating a turbulent power.
Creative process of making the Logo.
 
 
The Products
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2 washing detergents (TOTAL and ONE)
3 products for boosting and enhancing the activity of the detergents against different types of dirt, and adding different qualities to the laundry process (NPOWER, BOOST and COMPLEX)
1 bleaching agent (BLEACH)
 
  |Sorry for the bulgarian in the picture :) Will update it in english as soon as it is done.
 
 
 
 
 
Packaging and labels
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Industrial packaging for professional use in the range of 5-20-30 kg containers.
Closer look at a label header.
 
 
 
Marketing concept
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A complete system for flawless laundry that meets your current challenges
and provokes your future opportunities
 
The combination of high expertise, effective products and reliable automatic dosing devices allows us to structure the washing processes according to your individual requirements and needs, to achieve the best results for each type of laundry regardless of your location, your technical equipment and water quality you are using.
 

Our longstanding elaborations achieved the highest results in professional laundering.

HMI® Synergy is a comprehensive system of highly concentrated liquid detergents, disinfectants and bleaching agents, developed in real conditions and tested on a wide range of contaminants, stains and fabrics. The ingredients used in the product series HMI® Synergy are raw materials of last generation, giving us the opportunity to create up to 4 times more concentrated stable products of complex composition. Thus we achieved an extremely high synergistic effect, responsible for products excellence at low concentrations and temperature, and environmentally friendly features.
 
A graphic, summerizing the benefits of the HMI Synergy system (fragment of a print brochure)

    | Sorry, it is in bulgarian :) Will update it in english as soon as it is done. Until then here's the translation inside:
 
OPTIMIZING LABOR COSTS by minimizing the need for pre-processing and re-washing of textiles.
OPTIMIZING ENERGY COSTS through individual programs for low temperatures operations.
OPTIMIZING WATER COSTS by chemicals allowing easy rinsing and washing processes with less water.
OPTIMIZING INDIRECT COSTS by minimizing the possibility of human error, facilitating the operators' work, improving the employees' security.
OPTIMIZING DETERGENTS COSTS by optimal dosages tailored to suit your individual needs and accurately using automatic dosing systems.
MINIMIZING DETERIORIATION OF THE FABRIC through tailored programsfor every single wash, guaranteeing safe operating temperatures, safe concentrations of detergent, safe bleaching, neutralization. 
LOW NEGATIVE IMPACT ON THE ENVIRONMENT by removing phosphates, parabens and other harmful components from the formulations of our products. Plus, their efficacy and high concentration save resources.
CONSISTENT RESULTS with reliable service and delivery, consistent product quality.
HIGH CUSTOMER SATISFACTION through reliable disinfection; clean, fresh, good smelling laundry.
 
 
Brilliant results with each washing
 
We optimize the washing process by controlling the factors that affect the quality of washing.
 
In accordance with the specific needs and desired results, the type and extent of contamination, the type and color of fabric, qualities and properties of water, technical equipment, etc., in each individual case we seek the optimal combination - synergy between the four main factors that ensure the best possible results at minimum cost.
 
Whenever and whatever the circumstances.
Precise and easy management, permanent cost control
 
Our latest generation computer-powered automatic dosing systems allow highly precise, easy and safe management of all needed detergents simultaneously. The system significantly reduces the processes, optimizes consumption with accuracy to tenth of a milliliter, minimizes the possibility for errors and the expenses for re-washing.
 
 
 
 
 
Communication
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web head banner
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animated web ad
 
 
 
 
 
 
 
 
print brochure - cover
print brochure - pages 2,3
print brochure - pages 4,5
print brochure - pages 6,7
print brochure - back cover
 
 
 
 
 
Screen shot - Making of print brochure
 
 
Copyright: Hygiene Medical Industry Co., Ltd.
© All rights reserved.
 
HMI Synergy - Brand Identity & Marketing Concept
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HMI Synergy - Brand Identity & Marketing Concept

Brand Identity, Marketing Concept and Visual Implementation for a new product range in the Institutional Hygiene area I recently made for Hygyene Read More

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